Shereen Shabnam, an International Writer for multiple publications and a seasoned PR specialist is from the Coral Coast of Fiji Islands. She has a B.A in Mass Communication specializing in Public Relations, a second B.A in Human Sciences and a Masters in Literary Studies. Fluent in a number of languages, Shereen worked with the Fiji High Commission in Kuala Lumpur before entering the media, marketing and PR industry in the Middle East for over 20 years. Shereen’s expertise lies in journalism, marketing, public relations, business development, business development as well as liaising with business specialists and research affiliates across the globe. As a motoring enthusiast, Shereen is the only female jury for the Middle East Car of the Year Awards and has been selected as the first female Jury from the Middle East for the Women’s World Car of the Year Awards.

Shereen entered the area of journalism over 20 years ago in Malaysia and writes for multiple magazines since around the globe. She is the Editor in Chief of Global Trend Monitor, Madame and the Millionaire Group magazine. She also writes for Trending Business Insights magazine and for leading regional PR agencies. Shereen also provides editorial content to Executive Women magazine, Arabian Gazette, Travel Trendz and Asia News Trends.She is also the founder of All About Wheels. As an Islander, Shereen is passionate about life on water and runs VIP Marine Life platform on yachts, marinas and boat shows. She does immersive blogs that include Smart Women Lifestyle, Global Aviation Updates, Premium Luxury Watches, VIP Hospitality Reviews and Luxury Lifestyle. Fluent in a number of languages, Shereen worked with the Fiji High Commission in Kuala Lumpur before entering the media, marketing and PR industry in the Middle East for over 20 years. Shereen’s expertise lies in journalism, marketing, public relations, business development, business development as well as liaising with business specialists and research affiliates across the globe. As a motoring enthusiast, Shereen is the only female jury for the Middle East Car of the Year Awards and has been selected as the first female Jury from the Middle East for the Women’s World Car of the Year Awards.

Shereen is the Editor of three coffee table cookbooks called Menus of the Masters that was produced for Nestle Foodservices in a collaboration with the top chefs from the GCC.

Shereen has handled PR for events that include Dubai Shopping Festival, Dubai Salsa Congress, Arjo Wiggins Design Awards, Malecon events, launch of E-Vision’s children’s channel, e-junior, Novartis events, Nestle Foodservices – Menus of the Masters, Ibn Battuta Mall launch events and Hugh Cornwell’s visit to the UAE. She also was behind the Fashion catwalk of Hidayah at the Cavalli Club in Dubai and Hala Fashion Show at Emirates Palace Hotel in Abu Dhabi. As the first PR professional to handle PR for FIFA in the Middle East, Shereen has handled the Masters Football, Eric Cantona Press event and two major International Beach Soccer and Volleyball events for FIFA. Shereen has promoted science exhibitions in over 12 major cities and recently promoted International artists from Albania, China, Turkey, UAE, France, Bolivia, Italy, New York, San Francisco and a Master weaver from Peru.

Shereen has been the Marketing and Business Development Director with MTE Studios for over 10 years working with a multi-disciplinary team in Dubai, Bahrain and Cape Town. As a graduate in Muslim Civilisations, she worked on the global travelling exhibition ‘Sultans of Science, the UAE National Day (The Spirit of the Union) exhibition, Life and Times of His Highness Sheikh Khalifa bin Zayed Al Nahyan and a Arabic calligraphy exhibition. She helped develop a heritage audio trail for Sharjah Museums and the concept for an experience centre, Pearls of Arabia. Shereen oversaw the Museum of Science and Technology in Islam (MOSTI) project at the King Abdullah Museum of Science and Technology and handles all marketing and public relations for the Bahrain Science Centre.

Shereen has worked with leading agencies like Bates Pangulf PR, Gulf Hill & Knowlton and octopus which gave her insights into PR for high profile clients that include the Dubai Shopping Festival, E-Vision, Lufthansa, N-Bar, Al Ain Dairy, Tabreed, Novartis, Nestle, Ibn Battuta Shopping Mall, Asteco, mytravelchannel.com, The Rights Lawyers, Novell, Malecón, Barry Kirsch Productions and Dubai Salsa Congress. Shereen consults with Coral Coast PR DMCC with clients across the Pacific, Canada, Germany, Malaysia and the UAE after translating her PR agency setup experience for a Sharjah based conglomerate under Sheikh Abdullah Bin Mohammed Al Thani, Red Marketing. Her clients included Air Arabia, Sharjah International Airport, Sports solutions, Cityspace, DUFRY and MTE Studios in her capacity as Head of the PR department. As a Consultant with Coral Coast PR DMCC, Shereen’s client base includes Gemba Holding Malaysia in association with Lulu Group, Bloomsbury’s, Khalidiya Mall Abu Dhabi, Reconya Germany, Artissima Art Gallery, Icon Art Productions, Peppermill, De Thali, Rock Camp for Girls, Mastihashop, Tentorium Middle East, Maison Hala, Abu Dhabi and Yataghan. Current clients includes Design International, Riviera Group, Sakina’s Scarf and IoT Middle East. Recently, she handled the PR for the signing ceremony between Lulu Group and FELDA in the presence of the Prime Minister of Malaysia during his official visit to the UAE. Shereen is a founding member of the Middle East PR Association.

Shereen does numerous CSR initiatives through sponsoring initiatives that make a difference to society such as children’s education awareness, art outreach, community theatre and knowledge based exhibitions. She sponsors the bi-monthly Art Perspective Exhibition at the Habtoor Palace held every 2-3 months at the famous Le Patio of the five star hotel.

Shereen is a founding member of the Middle East PR Association, Board member of the UAE Corvette Club and is part of the International Business Women’s Group for the past 15 years. She loves testing cars, writing, theatre, travelling, yachting and track driving. She sponsors the bi-monthly Art Perspective Exhibition at the Habtoor Palace held every 2-3 months at the famous Le Patio of the five star hotel.