As a pioneer in the GCC PR industry for the real estate sector, Shereen started writing about the industry 15 years ago starting with press releases, features and expert columns for her client Asteco. Since then, she has played an integral role in doing PR & writing feature articles for related sectors like architecture, developers etc. for clients that include Sherwoods, Tamleek Real Estate, Manazil, Richreit among others. Shereen has also done internal and external corporate communications manuals for large real estate developers.